A 3-day Business Workshop with Chip Conley
PEAK:
Boost Your Company’s Mojo with Maslow
Mar 16 - Mar 19, 2025 in Santa Fe, USA
Led by: Chip Conley, Darby Rose
Drive success across your organization by meeting your key stakeholders’ deepest desires
Successful businesses understand that there are three key ingredients to a thriving, sustainable business: your employees, customers, and investors.
When you know how to meet these stakeholders’ needs in a way that inspires trust, loyalty, and commitment, your organization can achieve a state of “mojo” that boosts performance across the board and allows you to not only survive but thrive, even in challenging times.
Maslow’s Hierarchy of Needs offers a powerful framework that businesses can use to identify and meet the needs of their three key stakeholder groups.
By using Maslow’s Hierarchy to connect with your employees, customers, and investors on a deeper emotional and psychological level and provide them with “peak” experiences that inspire connection, awe, and fulfillment, you can create a more engaged and motivated workforce, deliver better customer experiences, and improve financial performance and results.
In this three-day workshop with MEA co-founder Chip Conley, author of Peak: How Great Companies Get Their Mojo from Maslow, you will learn how to adapt Maslow’s Hierarchy of Needs to boost your organization’s mojo and foster stakeholder relationships that lead to sustainable success.
What You’ll Gain
Through Chip’s experiential activities and evidence-based training, you will discover how to:
You will leave the workshop equipped with a clear vision and next steps to boost performance across your team or organization – along with the renewed energy and motivation to make your vision a reality.
Meet Your Faculty
Chip Conley
MEA Co-Founder and Author of Peak: How Great Companies Get Their Mojo from Maslow
Bestselling Author | Entrepreneur | Innovator | Disruptor | Speaker
Chip Conley is a three-time TED speaker on the big stage and one of the world's leading experts at the intersection of business innovation, psychology, and spirituality.
As one of the creators of the boutique hotel movement and the "modern elder" to the young Airbnb founders, Chip is a disruptor and expert on entrepreneurship and business leadership. He’s a globally-recognized thought leader on the future of work and the competitive advantages of a multi-generational workplace, and serves on the board of Encore.org and the advisory board for the Stanford Center for Longevity.
Chip was inspired by his experience of intergenerational mentoring as a “modern elder” at Airbnb – where his guidance was instrumental to the company’s extraordinary success – to found his latest company, MEA (Modern Elder Academy). He is now on a mission to disrupt the aging industry by giving people the tools they need to thrive in midlife and beyond and create long, healthy, purposeful lives for themselves.
He and his team are dedicated to providing transformative growth experiences in breathtaking natural environments that inspire people to become their best selves.
Reviews for Chip’s book:
PEAK: How Great Companies Get Their Mojo from Maslow
I love the Joie de Vivre heart icon that Chip uses to illustrate how a passionate corporate culture breeds happy employees, which leads to satisfied customers, which results in a profitable and sustainable business.
Sir Richard Branson
Founder and chairman, Virgin Group Ltd.
Thoroughly engaging and full of useful ideas to create peak performance. Practical wisdom at its best, providing vivid examples plus personal experience to help leaders get terrific results.
Warren Bennis
Distinguished professor of management at the University of Southern California and author of On Becoming a Leader
Within this engrossing, inspiring, and all-around wonderful book is the gripping story of an extraordinary company facing the most trying circumstances imaginable and emerging stronger than ever. If you want to build a great business, work in a great business, or simply understand what greatness in business is all about, you need to read Peak.
Bo Burlingham
Editor-at-large of Inc. and author of Small Giants: Companies That Choose to Be Great Instead of Big
Chip Conley has captured something special here. Peak shows how to apply fundamental human principles toward building a great company and offers poignant insights for all leaders.
John Donahoe
President of eBay Marketplaces
This transformational leadership workshop is for you if…
You’re looking for effective ways to boost employee morale, motivation, and performance
You want to create a culture of deeper connection, collaboration and commitment across your organization
You want to foster your team’s creativity and innovation by facilitating peak experiences that inspire self-actualization
You are looking for more effective ways to meet your customers’ needs and earn their loyalty and devotion
You want to boost investment by instilling trust, confidence, and pride of ownership in your investors
You’re ready to build a resilient organization that can adapt to challenges while maintaining a strong sense of purpose
Santa Fe, USA
Rising Circle Ranch
An upscale regenerative ranch featuring traditional Pueblo architecture and spanning nearly 2,600 acres of wildlife, hiking trails in the arroyo, with ancient petroglyphs, and awe-inspiring beauty. Close to historic Santa Fe, an artisan’s mecca.
Relationships Are Your Most Valuable Currency in Business and Life
When you focus on cultivating relationships over profits and go beyond serving people’s physical and financial needs to meeting their deepest desires, you will set the stage for the passionate commitment that leads to long-term sustainable success.
