Cultivating Purpose with guest faculty Robin Fisher Roffer

Reinvention: Write, Tell and Live Your Greatest Story

Dec 16 - Dec 21, 2024 in Santa Fe, USA
Led by: Robin Fisher Roffer, Sue Izzo, Robert King, Lee Johnson

Financial aid is available. Apply Here.

Who would you be if you no longer listened to people telling you who you’re supposed to be?

We are constantly in the process of evolving and changing and reinventing ourselves. And as we try to make sense of who we are and who we want to be, instead of relying on our own instincts, we too often listen to others and let them tell us who we are – or at least, who they think we are.

But other people will never know you as well as you know yourself. And when you allow their words to define you, you may find yourself getting pulled off track and living a life that doesn’t really fit you.

That’s why it’s so important to take the time to connect back into your deepest self and find your own words to tell the story of your life.

When you step away from the noise and listen to the story your heart wants you to tell, you gain powerful clarity into how you want to show up in the world and unlock your ability to write your next exciting chapter into existence. 

In this Cultivating Purpose workshop co-facilitated with Robin Fisher Roffer, one of the world’s top brand strategists and story-tellers, you will learn how to transform your past, present, and future into a compelling story that draws people in and has them cheering you on and supporting you within the first few words.

What you’ll gain

Through a combination of our MEA Cultivating Purpose curriculum and Robin’s decades-proven story coaching techniques, you will:

  • Tap into your inner “super computer” to explore your purpose and discover what you were born to do
  • Unravel the stories that no longer work for you and lovingly release them to make way for the new
  • Articulate your “why” in a succinct and powerful way that captures people’s attention and makes them want to learn more
  • Discover the seven great storytelling techniques that you can use to transform your story from “good” or “interesting” to “OMG unforgettable!”
  • Learn how to live more fully into your greatest story and use it to kickstart your next act, transforming it into the new narrative of your life
  • Adapt your story to use as your LinkedIn profile, the summary of the book you want to write, fodder for your new speaking tour, your elevator pitch… or?
  • Find the permission you need to go after your dreams and cultivate unshakeable belief in your ability to achieve them
  • Gain the essential tools you need to live your life fearlessly and make your greatest story your most authentic and satisfying reality

By the end of your five days with Robin and the MEA faculty, you will have a clearly defined story and a roadmap illuminating your path forward into the next exciting chapter of your life. You will feel confident, invigorated, liberated, and empowered to make your new story your reality!

Meet Your Faculty

Robin Fisher Roffer

CEO and Chief Creative Officer for Big Fish Marketing

Brand Strategist | Storyteller | Author | Screenwriter | Script Writer

Robin Fisher Roffer is one of the world’s top brand strategists. She has provided the rocket fuel that has launched and evolved dozens of media brands all over the world such as A&E, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT. 

As Founder and CEO of Big Fish Marketing, Inc., she leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value proposition and key messaging to both consumers and the trade. 

Sought after for leading edge ad sales strategy, Robin is the go-to person for television networks, technology companies and content creators ready to bring audiences to brands across multiple platforms. She uses her rare combination of talents to craft persuasive sales narratives and has produced Upfront presentations for AMC, BET, Bloomberg, Food Network, Fox Networks Group, HGTV, Scripps Networks and Univision. She inspires sales leaders to give press-worthy keynotes, and trains their teams to take the story on the road.

Robin has authored four books on storytelling and personal brand cultivation, including Make A Name For Yourself, The Fearless Fish Out of Water, and Your No-Fear Career. She is also a sought-after screenwriter and scriptwriter of executive keynotes at companies such as AIG, BET, Comcast, FOX Sports, Mattel, Microsoft, Warner Bros. Discovery, Weather Channel, and Walmart. She recently wrote the first-ever keynote given at Sphere in Las Vegas by Hewlett Packard Enterprise’s CEO Antonio Neri and guest speaker, NVIDIA’s Founder & CEO Jensen Huang. When she writes a keynote speech or campaign for one of her executive clients, their company sees a jump in their stock price. 

Now Robin wants to help you make sure your stock goes up by transforming your life into your greatest story yet. She has taught her proven storytelling methodology to clients including CEOs for over three decades and knows that anyone can use it to make their stories compelling and unforgettable. Most importantly, your stock will go up within yourself because you’re going to know what your true calling is and feel excited and confident in going after it. 

This workshop is for you if...

You’re searching for clarity on who you are and what you want your next chapter to look like

You’re dealing with an unexpected life event that requires you to share your story with others and are searching for the words to do it

You dislike your job and are searching for clarity into what you really want to do with your life

You’ve recently retired and unsure what your story is now that the story of your job or business no longer applies

You feel you have a worthwhile story to share but need help figuring how to frame and communicate it effectively

You dream of writing a book or speaking from the stage and want to spend five game-changing days honing your story idea

You’re searching for that drumbeat to get you out of bed in the morning and excited to dive into your purpose-driven day ahead

You’re comfortable with writing and excited to take your wordsmithing skills to the next level

Do this powerful work on our beautiful regenerative ranch in Santa Fe

Santa Fe, USA

Rising Circle Ranch

An upscale regenerative ranch featuring traditional Pueblo architecture and spanning nearly 2,600 acres of wildlife, hiking trails in the arroyo, with ancient petroglyphs, and awe-inspiring beauty. Close to historic Santa Fe, an artisan’s mecca.

  • Big-sky desert country
  • Breathtaking nature
  • Interaction with horses and donkeys
  • Evenings around the campfire
  • Star-gazing

Meet your MEA facilitators

In addition to the powerful sessions conducted by Robin Fisher Roffer, you will be guided through the core MEA Owning Wisdom curriculum by our seasoned faculty members:

Sue Izzo

MEA Head of Facilitation

Sue Izzo is the former female “Jerry McGuire” who founded an industry-leading sports agency and represented top Olympic athletes, X-Game medalists, World Champion surfers, ESPY winners, and television personalities, before evolving into a growth consultant and coach for business owners, entrepreneurs, and individuals.

After a battle with cancer, Sue realized she was ready for a change and now she leads equine-assisted learning workshops at our workshop in Santa Fe. She has dedicated her life to helping others achieve their dreams and deeply understands what it takes to get what you want in all areas of your life.

Robert King

Experience Facilitator

Robert King is a family medicine physician and award-winning ceramic artist with work in private and public collections all over the world. He is a member of the Choctaw Nation of Oklohoma and lives in Galisteo, New Mexico with his fearless and furry companion, Wilbur.

As an artist, Robert continuously seeks new ways to express himself, utilizing the natural resources found in the surrounding landscape. He describes his body of work as “a love letter to the high desert”. You will appreciate his creative perspective and deep appreciation for the natural environment in which you’ll be doing this soul-empowering work.   

Lee Johnson

Land, Livestock, and Mindfulness

Lee likes to say that he’s as ordinary as dirt but as complex as soil. He’s resident “cowboy sage” at our campus in Santa Fe, where his love for the simple yet complex hum of nature has led him to work in holistic land management. As steward of our four-square mile regenerative ranch, Lee translates nature’s teachings into simple insights that encourage us to tune into the inner and outer landscape of the world around us.

You will appreciate the opportunity to be in his presence and slow down, listen to nature, and gather around the campfire of shared understanding.

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It’s time to write the story you’ve been suppressing because you never believed you could live it

Whether your next-chapter reinvention has you dreaming of starting your own business, working for a meaningful cause, choosing a different field, finally giving into your passion, entering the job market or leaving it completely — or you’ve simply lost your mojo and you want to get it back — this workshop will help you uncover the story you need to live to make your dreams a reality.

Are you ready to write your greatest story and passionately embrace the next exciting chapter of your life?

People come for the workshops,
but they stay for the community

This is truly MEA’s “secret sauce” and something you can only experience in person: the powerful connections you will make, not only with your fellow participants and the incredible MEA faculty, but also the deeper sense of connection you will feel to your own inner self and the natural world around you.

Research into aging shows that your relationships play a HUGE role in your health and wellbeing later in life. At MEA, you will make deep and lasting connections and become part of a larger community that will make your life richer and more meaningful.

Many of our alumni cohorts have stayed in close touch for years after their workshop and we have a growing number of local alumni chapters all over the world. It’s a joy for us to see them continuing to offer each other community, friendship, and support as they create thriving midlives for themselves. So if you have been feeling at all disconnected or isolated on your journey, we would love to have you join us!

Have we mentioned the food?

The MEA experience was designed by Chip Conley, a world-renowned boutique hotelier, and from the first bite you will taste the difference.

All of the ingredients are locally sourced and organic, and the food is made from scratch in our kitchens by incredible chefs.


The delicious breakfasts, lunches and dinners will leave you feeling nourished inside and out – not to mention blended drinks made with fresh fruit and other top-shelf ingredients.


Each retreat center has multiple kitchens that always have snacks and beverages available. At MEA, we believe that thriving is delicious!

Your workshop includes

  • 5 days and nights of lodging at our boutique luxury retreat center in Baja or Santa Fe with all of your meals, snacks, drinks and other amenities included
  • Daily sessions and experiential activities to help you connect with your inner self, envision your desired experience, and release what no longer serves you
  • Meditation covering a range of practices to soothe your nervous system and help you cultivate greater mindfulness and presence in the moment.
  • Movement to get the energy flowing and build your strength and agility as you chart your course forward to the life you want to live.
  • Incredible bonding experiences with the most amazing humans you’ll ever meet.
  • Three delicious, chef-prepared meals plus snacks throughout the day prepared from scratch with the freshest local ingredients.
  • Festive gatherings to cultivate connection and celebrate the joy and beauty of life.
  • Prices start at $4,000

Ready to start your journey?

Reinvention: Write, Tell and Live Your Greatest Story

Dec 16 - Dec 21, 2024 in Santa Fe, USA
Led by: Robin Fisher Roffer, Sue Izzo, Robert King, Lee Johnson

Step into your next chapter with confidence and ease, knowing that every detail of your experience is being taken care of by our world-class faculty and hospitality team.

Starting at

$4,000 per person

Financial aid is available. Apply Here.

Still deciding or have questions?
Connect with our helpful team of Advisors

Our Advisors are all MEA alumni who can offer genuine insights into our programs. They’re passionate about helping you finding the right fit to make your next chapter the best one.

Daniel Booz

Dana Anton

Lucas Erie