Bonnie Wan

Bonnie Wan is a global speaker, teacher, and bestselling author of The Life Brief, a simple and profound action-driving practice that helps people navigate life’s biggest and trickiest decisions with clarity, creativity and courage. The Life Brief applies the art and science of brand strategy to how we live our lives, helping people get clear, take meaningful action, and live with greater intention and imagination.

As AdAge’s 2022 Chief Strategy Officer of the Year and 30-year Brand Strategy Leader turned Leadership & Life Strategist, Wan has led strategy for some of the most iconic and innovative companies in the world. She has been named an Advertising Icon, one of 100 Women to KNOW in America, and an Eames Curious 100. Today, she not only helps companies innovate from a place of purpose, but also guides everyday people who seek to realize their potential. Bonnie has taught The Life Brief at Accenture, AirBnB, Apple, Cannes Lions Festival of Creativity, Change.org, Chief, Google, SXSW, and World 50 Group as well as for Gwyneth Paltrow’s Goop, and Jane Goodall’s Activating Hope Summit.

Bonnie lives with her husband, four kids, mom, and Charlie the dog in Portland, OR.