Reinvent Yourself: Step into Your Next Chapter & Live Your Greatest Story
Is a partial scholarship for you?
We believe in making personal growth and education accessible to everyone, which is why we offer partial scholarships on a needs-aware basis for many of our programs.
These scholarships support individuals facing financial challenges, including — but not limited to — members of underrepresented communities. If financial stress might prevent you from attending a workshop, we encourage you to apply.
Partial scholarships, provided through the Association for Growth and Education, are limited to 2–3 seats per workshop and reviewed in the order received. We recommend applying as soon as possible, as scholarship decisions are typically confirmed 90–120 days before the workshop date.
Robin Fisher Roffer
Personal Branding Pioneer | Big Fish Marketing Founder | AMEC’s 2026 Founders Award Winner
Discover who you are now – and start living the life you've always wanted
Someone at a dinner party asks what you're doing these days. You have an answer – something about consulting, or taking time off, or exploring options, or doing the “same old same old.”
But even as you say it, you can feel how unsatisfying it is. It's not the story you want to be telling.
Perhaps you have an inkling of what you want to do next – or the future is a blank slate. Either way, you can’t quite shake the growing certainty that it’s time for something new. But every time you try to articulate what you’re feeling, the words come out vague or forgettable or not quite right.
The fact is, the story that carried you this far doesn't quite fit anymore.
Maybe you've recently retired and you're not sure who you are without the title. Maybe you're running a business you've built for 30 years but you're ready to hand it off – and then what? Or maybe you've always dreamed of doing something completely different, but the demands of career and family never left room for it.
Whatever brought you here, you're facing the same question: Who am I now? And what do I want the rest of my life to look like?
So you stay vague. You keep your options open – and tell yourself you'll figure it out eventually.
Meanwhile, other people start filling in the blanks for you. They tell you what makes sense at your age, what's realistic, what someone with your background should do next.
And before you know it, you're listening to their version of your story instead of writing your own.
The longer you go without clarity, the harder it becomes to move forward. You second-guess yourself and start to wonder if the thing you're drawn to is actually viable, or just a midlife fantasy. And so you start to lose confidence that you even know what you want anymore.
The fact is, you can't step into what's next until you can name it clearly.
You can't get people excited about your vision when you don't have the words to make it come alive. And you can't make it real until you can see it, articulate it, and feel inspired by it yourself.
Right now, the story you're telling yourself about your future is probably too small, too cautious, or too shaped by what you think you're “supposed to do”.
What you need is someone who can help you unlock what's actually there – and give you the language to make it undeniable.
That's where Robin Fisher Roffer comes in.
Robin is the pioneer of personal branding – literally the first person to write a book on the subject. For over two decades, she's helped Fortune 500 CEOs, media executives, and industry leaders define who they are and what they stand for.
She's written acceptance speeches for executives such as Warner Bros. CEO David Zaslav receiving major awards. She's launched and evolved dozens of global media brands. And when she writes a keynote or campaign for one of her clients, their company's stock price goes up.
But here's what makes Robin different from other brand strategists: She has a superpower for unlocking what's already inside you and filtering it down to its essence.
She doesn't tell you who you should be. She listens deeply to your story – what you've done, what you've always wanted to do, what's calling to you now – and helps you articulate it in a way that's clear, compelling, and impossible to forget.
And during her upcoming three-day workshop at MEA's Rising Circle Ranch, she will guide you through her proven storytelling methodology to help you craft a new personal narrative that includes your mission, your vision, your values, and the story that will carry you into the next chapter of your life – the one you've always wanted to live.
Craft a new story that honors the life you've led – and ignites the life ahead
During three days with Robin in an intimate small-group setting surrounded by luxury and stunning natural beauty, you will:
Discover what you are meant to do now
– not what you were supposed to do in your career, but what's calling to you in this chapter of your life
Release the stories that no longer serve you
– the ones keeping you stuck in an outdated version of yourself
Articulate your "why" in seven words or less
– a mission statement so clear and compelling that people immediately get it and want to know more
Learn the essential storytelling techniques
– that transform your narrative from forgettable to "OMG, tell me everything"
Create your personal brand narrative
– including your mission, vision, values, and the story that bridges where you've been to where you're going
Write the movie of your ideal day
– a 24-hour vision of the future you want to live that becomes your roadmap forward
Build your action plan
– the practical next steps to turn your new story into reality (where you'll carve out time, who you'll connect with, what you'll prioritize)
Trust your gut and get into action
– build the foundation you need to move forward with confidence instead of second-guessing yourself
You’ll get Robin's full attention for three days.
Her one-on-one clients pay $10,000 to spend the day with her but you’ll pay just a fraction of that for three transformative days of learning. Robin doesn't just teach and leave – from breakfast to goodnight, she'll be working on your story with you, coming up with taglines, unlocking what's already inside you.
This Workshop
Is For You If…
Meet Your Faculty
Robin Fisher Roffer
Pioneer of Personal Branding | Big Fish Marketing Founder | AMEC's 2026 Founders Award Winner
Robin Fisher Roffer is the pioneer of personal branding – the first person to write a book on the subject. For over three decades, she's shaped iconic media brands including CNN, HBO, MTV, and Warner Bros. Discovery, and become the go-to strategist for Fortune 500 CEOs. When she writes keynotes or campaigns for her executive clients, their company's stock price goes up.
Robin is a best-selling author (Make a Name for Yourself, The Fearless Fish Out of Water) and the scriptwriter behind major executive keynotes – including the first-ever keynote delivered at Sphere in Las Vegas – and acceptance speeches for award-winning CEOs.
In January 2026, Robin received the Association of Media and Entertainment Counsel's Founders Award – the organization's highest non-legal distinction, recognizing her profound impact on the media and entertainment community.
But in 2025, Robin stepped away from corporate consulting to focus on her true calling: helping individuals discover their personal stories and create lives of purpose and fulfillment. Her mission is to guide you to write, tell, and live your greatest story.
Praise from Robin’s workshop recipients
What you'll gain
Clarity around your true purpose
Tap into your inner "super computer" to explore your purpose and discover what you were born to do
Your story, adapted for every context
Adapt your story to use as your LinkedIn profile, the summary of the book you want to write, fodder for your new speaking tour, your elevator pitch… or?
Your seven-word mission
Articulate your "why" in a succinct and powerful way that captures people's attention and makes them want to learn more
Permission to dream bigger
Find the permission you need to go after your dreams and cultivate unshakeable belief in your ability to achieve them
Your new narrative in action
Learn how to live more fully into your greatest story and use it to kickstart your next act, transforming it into the new narrative of your life
A fearless, authentic life
Gain the essential tools you need to live your life fearlessly and make your greatest story your most authentic and satisfying reality
Our Agenda at a Glance
Monday:
Tuesday:
Wednesday:
Thursday:
4:00 PM: Check-In/Welcome
5:30 PM: Welcome Reception & Dinner
7:00 PM: Orientation Session
9:00 PM: Free Time
Friday:
7:30 AM: Mind + Body
8:30 AM: Breakfast
10:00 AM: Classroom Time
1:15 PM: Lunch
2:00 PM: Free Time
3:00 PM: Classroom Time
5:30 PM: Free Time
6:30 PM: Dinner
Saturday:
7:30 AM: Mind + Body
8:30 AM: Breakfast
10:00 AM: Classroom Time
1:15 PM: Lunch
2:00 PM: Free Time
3:00 PM: Classroom Time
5:30 PM: Free Time
6:30 PM: Dinner, Dessert & Graduation
8:00 PM: Evening Gathering
Sunday:
7:00 AM: Breakfast
9:30 AM: Checkout / Departure
*Please note all times are estimates and not all “classroom activities” take place in the actual classroom. This agenda is meant to give you an idea of the general flow of activities.
Step into transformation in the high desert
Rising Circle Ranch | Santa Fe, USA.
Our spectacular Santa Fe campus is located on an upscale regenerative ranch featuring traditional Pueblo architecture and nearly 2,600 acres of wildlife, hiking trails in the arroyo, and awe-inspiring beauty. Close to historic Santa Fe, an artisan’s mecca.
PLUS: Gourmet from-scratch meals, snacks, and drinks featuring locally sourced ingredients, made by our in-house chefs
Explore the ranch
on horseback
Our Rising Circle Ranch spans 2,600 acres of New Mexico high desert, offering guided horseback riding for all experience levels through diverse terrains under the vast Southwest sky
You’ll experience highlights like:
Horseback riding is an optional add-on activity you can book once you arrive on the ranch. Whether you’re seasoned or brand new to horseback adventures, this guided experience lets you discover the ranch’s natural wonders alongside our gentle horses.
Your workshop also includes:
You're three days away from the clarity you've been searching for – and the roadmap to bring your new vision to life.
Every day you wait to get clear on who you are now and what you want next, you're letting other people's expectations shape your choices. You're staying small when you could be stepping into something that actually excites you.
This three-day workshop will help you:
It's time to stop telling yourself you’ll figure it out "eventually" and start living the life you've always wanted.
Book your spot today
Reinvent Yourself: Step into Your Next Chapter & Live Your Greatest Story
Is a partial scholarship for you?
We believe in making personal growth and education accessible to everyone, which is why we offer partial scholarships on a needs-aware basis for many of our programs.
These scholarships support individuals facing financial challenges, including — but not limited to — members of underrepresented communities. If financial stress might prevent you from attending a workshop, we encourage you to apply.
Partial scholarships, provided through the Association for Growth and Education, are limited to 2–3 seats per workshop and reviewed in the order received. We recommend applying as soon as possible, as scholarship decisions are typically confirmed 90–120 days before the workshop date.
The program was spectacular. It really surpassed my expectations. I was really surprised about how the course was curated. There was such a warm intensity and personal touch to it.
I experienced MEA as a newly diagnosed multiple myeloma cancer patient, and as a result of the things I’ve learned - I’ve banished the anxiety of being a cancer victim, am in remission, and living with a newfound energy and purpose.
Just know how grateful I am for the joy fuel you all put in my rocket ship. When I want to feel loved or just need a good smile I can think of my time at MEA, which came at the perfect time to encourage me on my journey. Thank you!
Frequently Asked Questions
Who is this workshop for?
This workshop is for anyone in midlife who’s ready to define what comes next – whether you’ve recently retired, you’re stepping away from a business you’ve built, you’re feeling the pull toward something completely new, or you simply know the old story doesn’t fit anymore. Participants include executives, entrepreneurs, career professionals, and individuals navigating major life transitions who want clarity on their purpose and a compelling way to articulate it.
Do I need to know what I want to do next before I attend?
Not at all. Some participants arrive with a clear vision they need help articulating. Others come feeling stuck, overwhelmed, or uncertain about what’s calling to them. Robin’s gift is unlocking what’s already inside you – even if you can’t see it yet. This workshop meets you where you are and helps you discover the direction forward.
Do I need to be a writer to benefit from this workshop?
Absolutely not. You don’t need writing skills or experience to do this work. Robin helps you unlock and articulate what’s already there through conversation, reflection, and her proven methodology. Many participants use voice-to-text tools or simply talk through their stories. What matters is your willingness to explore your narrative – Robin handles the rest.
Is this workshop just for personal reinvention, or can it help with my business or career?
Both. This workshop serves people working on their personal narrative as well as entrepreneurs, career professionals, and business owners who want to create a new brand story for themselves. Whether you’re launching a practice, repositioning yourself in your field, starting a business, or simply reclaiming your identity outside of work, Robin’s methodology applies. The personal brand strategy you’ll create includes your mission, vision, and values – elements that work whether you’re building a business or simply building a life that excites you.
What if I already have a sense of my purpose but struggle to communicate it?
That’s exactly what this workshop addresses. Many participants know what they want but can’t find the words to make it clear, memorable, and compelling. Robin specializes in filtering your story down to its essence and giving you language that lands. You’ll leave with a seven-word mission statement and a narrative that makes people lean in.
What's included in the tuition?
Your tuition includes all programming, three nights of accommodations at Rising Circle Ranch in Santa Fe, chef-prepared meals, snacks, drinks, and all workshop materials. The only additional costs are transportation to the venue and any personal incidentals. Horseback riding is available as an optional add-on activity.
How do I know if I qualify for a partial scholarship?
We offer financial assistance on a needs-aware basis. Our goal is to make MEA accessible to those who may face financial barriers to attending. If you’re experiencing financial stress that could prevent your participation, we encourage you to apply for assistance.
What if I'm not sure if this workshop is right for me?
We’re happy to help. Book a free call with our team, and we can help you decide based on your current life situation, goals, and timing. Schedule a call here.
Still deciding or have questions?
Connect with our helpful team of Advisors
Our Advisors are all MEA alumni who can offer genuine insights into our programs. They’re passionate about helping you finding the right fit to make your next chapter the best one.
Daniel Booz
Lucas Erie
Leslie Bartlett