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How To Become Wiser Starting Today


October 24, 2019
Lost and clueless. That’s what I felt six months after I launched my boutique hotel company at age 26. I had quickly renovated the “no-tell motel” we’d bought in a dodgy San Francisco neighborhood—partly due to my putting a beer keg in the courtyard each weekend, so my friends would come over and help paint the place (learned a thing or two from Tom Sawyer).

But, now that we were open, we were also empty. I had just “fired” our biggest client, aka, Vinny the pimp, along with his girls. What the hell was I going to do to fill our 44 guest rooms on a nightly basis? At the end of one particularly painful week, I pulled out an empty journal, wrote “The Wisdom Book” on the front and started writing everything I’d learned that week.

Ever since that day in 1987, on either Friday afternoon or over the weekend, I’ve continued to create a list of what I learned during the week, with the understanding that metabolizing lessons is the most efficient way of cultivating and harvesting wisdom.

Are you ready to create your own Wisdom Book?

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