The Litmus Test for “Am I in the Right Business?”

June 12, 2024

The Litmus Test for “Am I in the Right Business?”

May 29, 2023

I’ve written quite a bit about the evolution of my definition of ROI (https://bit.ly/3wPEwzz), from Return on Investment to Ripples of Impact. But, the former is easier to measure than the latter which is why impact investing has a checkered reputation in some quarters. For me, our alumni Homecoming last month brought me face-to-face with my sense of impact, but how do you measure pride, connection, and awe?

So, I went in search for another way I could determine if I was in the right business beyond just determining if I was in the bullseye of the Ikigai diagram. 

Here’s my new articulation of why I believe I'm in the right business by starting, investing in, and running MEA:

If you’re not helping people to be better with themselves, with others, or with nature, you’re in the wrong business

What’s your litmus test?

-Chip

Go deeper with a workshop, in person or online.

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Owning Wisdom with Chip Conley

Aug 12, 2024
 to 
Aug 17, 2024
Santa Fe, USA
Aug 12, 2024
 to 
Aug 17, 2024
Santa Fe, USA

Owning Wisdom with Chip Conley

August 12, 2024
 to 
August 17, 2024
Santa Fe, USA
Aug 12, 2024
 to 
Aug 17, 2024
Santa Fe, USA
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Applying Ancient Wisdom for Personal Transformation with Kelly Wendorf

August 19, 2024
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August 24, 2024
Santa Fe, USA
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Join the Radiant Rebellion & Reclaim Aging with Karen Walrond & Chip Conley

August 27, 2024
 to 
September 1, 2024
Santa Fe, USA

Navigating Transitions with Christine Sperber

Jul 29, 2024
 to 
Aug 3, 2024
Santa Fe, USA
Jul 29, 2024
 to 
Aug 3, 2024
Santa Fe, USA

Navigating Transitions with Christine Sperber

July 29, 2024
 to 
August 3, 2024
Santa Fe, USA
Jul 29, 2024
 to 
Aug 3, 2024
Santa Fe, USA

Cultivating Purpose with Jeff Hamaoui & Lori Schwanbeck

August 5, 2024
 to 
August 10, 2024
Santa Fe, USA

Owning Wisdom with Chip Conley

Aug 12, 2024
 to 
Aug 17, 2024
Santa Fe, USA
Aug 12, 2024
 to 
Aug 17, 2024
Santa Fe, USA

Owning Wisdom with Chip Conley

August 12, 2024
 to 
August 17, 2024
Santa Fe, USA
Aug 12, 2024
 to 
Aug 17, 2024
Santa Fe, USA