I’ve written quite a bit about the evolution of my definition of ROI (https://bit.ly/3wPEwzz), from Return on Investment to Ripples of Impact. But, the former is easier to measure than the latter which is why impact investing has a checkered reputation in some quarters. For me, our alumni Homecoming last month brought me face-to-face with my sense of impact, but how do you measure pride, connection, and awe?
So, I went in search for another way I could determine if I was in the right business beyond just determining if I was in the bullseye of the Ikigai diagram.
Here’s my new articulation of why I believe I’m in the right business by starting, investing in, and running MEA:
If you’re not helping people to be better with themselves, with others, or with nature, you’re in the wrong business
