Reinvention: Write, Tell, and Live Your Greatest Story

Robin Fisher Roffer is one of the world’s top brand strategists. She has provided the rocket fuel that has launched and evolved dozens of media brands all over the world such as A&E, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT.

As Founder and CEO of Big Fish Marketing, Inc., she leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value proposition and key messaging to both consumers and the trade.

Sought after for leading edge ad sales strategy, Robin is the go-to person for television networks, technology companies and content creators ready to bring audiences to brands across multiple platforms. She uses her rare combination of talents to craft persuasive sales narratives and has produced Upfront presentations for AMC, BET, Bloomberg, Food Network, Fox Networks Group, HGTV, Scripps Networks and Univision. She inspires sales leaders to give press-worthy keynotes, and trains their teams to take the story on the road.

Robin has authored four books on storytelling and personal brand cultivation, including Make A Name For Yourself, The Fearless Fish Out of Water, and Your No-Fear Career. She is also a sought-after screenwriter and scriptwriter of executive keynotes at companies such as AIG, BET, Comcast, FOX Sports, Mattel, Microsoft, Warner Bros. Discovery, Weather Channel, and Walmart. She recently wrote the first-ever keynote given at Sphere in Las Vegas by Hewlett Packard Enterprise’s CEO Antonio Neri and guest speaker, NVIDIA’s Founder & CEO Jensen Huang. When she writes a keynote speech or campaign for one of her executive clients, their company sees a jump in their stock price.

Now Robin wants to help you make sure your stock goes up by transforming your life into your greatest story yet. She has taught her proven storytelling methodology to clients including CEOs for over three decades and knows that anyone can use it to make their stories compelling and unforgettable. Most importantly, your stock will go up within yourself because you’re going to know what your true calling is and feel excited and confident in going after it.

Derek Gehl is a serial e-commerce entrepreneur, speaker, and author. After spending the first decade of his professional career growing one of world’s first Internet marketing companies to over $30 million in sales, he decided that leading a company of 100 employees in offices in two countries wasn’t for him – so he sold the company to a private equity group and refocused his life on the things he loved most: spending time with his family, pursuing his passions, and building and growing online businesses. In 2024, after doing some consulting for MEA, Derek had his own transformational experience at a Navigating Transitions workshop, which inspired him to join the company as Chief Marketing and Technology Officer and then take on the role as CEO, spearheading our mission to reimagine midlife and build a global pro-aging community that inspires people to thrive in the second half of life.