Cultivating Purpose with guest faculty Robin Fisher Roffer
Reinvention: Write, Tell and Live Your Greatest Story
Aug 25 - Aug 30, 2025 in Santa Fe, USA
Led by: Robin Fisher Roffer, Mary Hofstedt, Monique Montoya, Lee Johnson
Financial aid is available. Apply Here.
Who would you be if you no longer listened to people telling you who you’re supposed to be?
We are constantly in the process of evolving and changing and reinventing ourselves. And as we try to make sense of who we are and who we want to be, instead of relying on our own instincts, we too often listen to others and let them tell us who we are – or at least, who they think we are.
But other people will never know you as well as you know yourself. And when you allow their words to define you, you may find yourself getting pulled off track and living a life that doesn’t really fit you.
That’s why it’s so important to take the time to connect back into your deepest self and find your own words to tell the story of your life.
When you step away from the noise and listen to the story your heart wants you to tell, you gain powerful clarity into how you want to show up in the world and unlock your ability to write your next exciting chapter into existence.
In this Cultivating Purpose workshop co-facilitated with Robin Fisher Roffer, one of the world’s top brand strategists and story-tellers, you will learn how to transform your past, present, and future into a compelling story that draws people in and has them cheering you on and supporting you within the first few words.
What you’ll gain
Through a combination of our MEA Cultivating Purpose curriculum and Robin’s decades-proven story coaching techniques, you will:
By the end of your five days with Robin and the MEA faculty, you will have a clearly defined story and a roadmap illuminating your path forward into the next exciting chapter of your life. You will feel confident, invigorated, liberated, and empowered to make your new story your reality!
Meet your faculty
Robin Fisher Roffer
CEO and Chief Creative Officer for Big Fish Marketing
Brand Strategist | Storyteller | Author | Screenwriter | Script Writer
Robin Fisher Roffer is one of the world’s top brand strategists. She has provided the rocket fuel that has launched and evolved dozens of media brands all over the world such as A&E, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT.
As Founder and CEO of Big Fish Marketing, Inc., she leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value proposition and key messaging to both consumers and the trade.
Sought after for leading edge ad sales strategy, Robin is the go-to person for television networks, technology companies and content creators ready to bring audiences to brands across multiple platforms. She uses her rare combination of talents to craft persuasive sales narratives and has produced Upfront presentations for AMC, BET, Bloomberg, Food Network, Fox Networks Group, HGTV, Scripps Networks and Univision. She inspires sales leaders to give press-worthy keynotes, and trains their teams to take the story on the road.
Robin has authored four books on storytelling and personal brand cultivation, including Make A Name For Yourself, The Fearless Fish Out of Water, and Your No-Fear Career. She is also a sought-after screenwriter and scriptwriter of executive keynotes at companies such as AIG, BET, Comcast, Delta Airlines, FOX Sports, Mattel, Microsoft, Warner Bros. Discovery, Weather Channel, and Walmart. She recently wrote the first-ever keynote given at Sphere in Las Vegas by Hewlett Packard Enterprise’s CEO Antonio Neri and guest speaker, NVIDIA’s Founder & CEO Jensen Huang. When she writes a keynote speech or campaign for one of her executive clients, their company sees a jump in their stock price.
Now Robin wants to help you make sure your stock goes up by transforming your life into your greatest story yet. She has taught her proven storytelling methodology to clients including CEOs for over three decades and knows that anyone can use it to make their stories compelling and unforgettable. Most importantly, your stock will go up within yourself because you’re going to know what your true calling is and feel excited and confident in going after it.
This workshop is for you if...
You’re searching for clarity on who you are and what you want your next chapter to look like
You’re dealing with an unexpected life event that requires you to share your story with others and are searching for the words to do it
You dislike your job and are searching for clarity into what you really want to do with your life
You’ve recently retired and unsure what your story is now that the story of your job or business no longer applies
You feel you have a worthwhile story to share but need help figuring how to frame and communicate it effectively
You dream of writing a book or speaking from the stage and want to spend five game-changing days honing your story idea
You’re searching for that drumbeat to get you out of bed in the morning and excited to dive into your purpose-driven day ahead
You’re comfortable with writing and excited to take your wordsmithing skills to the next level
Santa Fe, USA
Rising Circle Ranch
An upscale regenerative ranch featuring traditional Pueblo architecture and spanning nearly 2,600 acres of wildlife, hiking trails in the arroyo, with ancient petroglyphs, and awe-inspiring beauty. Close to historic Santa Fe, an artisan’s mecca.



Meet your MEA facilitators
In addition to the powerful sessions conducted by Robin, you will be guided through the core MEA Cultivating Purpose curriculum by our faculty members:
Mary Hofstedt
Content Facilitator
View Bio
Mary Hofstedt is an experienced non profit leader and educator who strives to advance a more hopeful, caring, and connected world. Her passion for youth and community development led her to work with Challenge Success, spearhead a coalition of youth and adult partners to develop a community arts center, and serve for over a decade within Stanford University’s John W. Gardner Center. She recently wrapped up a mid-career break to reflect on purpose, study Spanish, travel, and volunteer with whale shark research and conservation. She serves as a Senior Associate with Heartwise Learning and is thrilled to be based back in Santa Fe after a 22 year stint in the Bay Area!
Monique Montoya
Experience Facilitator
View Bio
Monique Montoya, aka Sneaks, is a curious soul, blending her experiences as a Marketing Manager and Cosmetic Formulator into a journey guided by her heart and rooted in a deep connection to the land. With a family that has walked on New Mexican soil for 500 years, her history is woven into everything she does. Whether snowboarding off cliffs or crafting herbal remedies, Monique finds joy in exploration and the beauty of connection. As the Faculty and Calendaring Wizard at MEA, she works behind the scenes, weaving together the details that make the magic happen. Her path is filled with love, courage, and a deep appreciation for life’s wonders. Let’s explore together!
Lee Johnson
Head of Land, Livestock, and Mindfulness in Santa Fe
View Bio
Lee likes to say that he’s as ordinary as dirt but as complex as soil.
A former Course Director for the Colorado Outward Bound School and Certified Holistic Management Teacher, he has managed ranches in Nebraska and Tennessee as well as several ranches here in New Mexico. As steward of our four-square mile regenerative ranch, Lee translates nature’s teachings into insights that encourage us to tune into our inner landscapes as much as the outer landscape. His holistic approach to life and spirituality creates a warm invitation for you to step into a deeper relationship with yourself, nature, and each other.
You will appreciate his laidback presence and the opportunity to slow down, listen to nature, and participate in the ancient ritual of gathering around the campfire.
It’s time to write the story you’ve been suppressing because you never believed you could live it
Whether your next-chapter reinvention has you dreaming of starting your own business, working for a meaningful cause, choosing a different field, finally giving into your passion, entering the job market or leaving it completely — or you’ve simply lost your mojo and you want to get it back — this workshop will help you uncover the story you need to live to make your dreams a reality.