Brand strategist, author, and screenwriter Robin Fisher Roffer presents...
Reinvention: Write, Tell and Live Your Greatest Story
Aug 25 - Aug 30, 2025 in Santa Fe, USA
Led by: Robin Fisher Roffer, Darby Rose
Financial aid is available. Apply Here.
Who would you be if you no longer listened to people telling you who you’re supposed to be?
We are constantly in the process of evolving and changing and reinventing ourselves. And as we try to make sense of who we are and who we want to be, instead of relying on our own instincts, we too often listen to others and let them tell us who we are – or at least, who they think we are.
But other people will never know you as well as you know yourself. And when you allow their words to define you, you may find yourself getting pulled off track and living a life that doesn’t really fit you.
That’s why it’s so important to take the time to connect back into your deepest self and find your own words to tell the story of your life.
When you step away from the noise and listen to the story your heart wants you to tell, you gain powerful clarity into how you want to show up in the world and unlock your ability to write your next exciting chapter into existence.
In this workshop co-facilitated with Robin Fisher Roffer, one of the world’s top brand strategists and story-tellers, you will learn how to transform your past, present, and future into a compelling story that draws people in and has them cheering you on and supporting you within the first few words.
What you’ll gain
Through a combination of our MEA Cultivating Purpose curriculum and Robin’s decades-proven story coaching techniques, you will:
By the end of your five days with Robin and the MEA faculty, you will have a clearly defined story and a roadmap illuminating your path forward into the next exciting chapter of your life. You will feel confident, invigorated, liberated, and empowered to make your new story your reality!
Meet your faculty
Robin Fisher Roffer
CEO and Chief Creative Officer for Big Fish Marketing
Brand Strategist | Storyteller | Author | Screenwriter | Script Writer
Robin Fisher Roffer is one of the world’s top brand strategists. She has provided the rocket fuel that has launched and evolved dozens of media brands all over the world such as A&E, Food Network, HGTV, Univision, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT.
As Founder and CEO of Big Fish Marketing, Inc., she leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value proposition and key messaging to both consumers and the trade.
Robin has authored four books on storytelling and personal brand cultivation, including Make A Name For Yourself, The Fearless Fish Out of Water, and Your No-Fear Career. She is also a sought-after screenwriter and scriptwriter of executive keynotes at companies such as AIG, BET, Comcast, Delta Airlines, FOX Sports, Mattel, Microsoft, Warner Bros. Discovery, Weather Channel, and Walmart. She recently wrote the first-ever keynote given at Sphere in Las Vegas by Hewlett Packard Enterprise’s CEO Antonio Neri and guest speaker, NVIDIA’s Founder & CEO Jensen Huang. When she writes a keynote speech or campaign for one of her executive clients, their company sees a jump in their stock price.
Now Robin wants to help you make sure your stock goes up by transforming your life into your greatest story yet. She has taught her proven storytelling methodology to clients including CEOs for over three decades and knows that anyone can use it to make their stories compelling and unforgettable. Most importantly, your stock will go up within yourself because you’re going to know what your true calling is and feel excited and confident in going after it.
What Robin's workshop participants had to say...
Her knowledge about each participant was much appreciated; vast experience; wonderful presentation skills; willingness to share was the best!
I appreciated the great content; she was so present with the group—and delivered what she promised.
Robin was amazing, engaging, receptive, and knowledgeable, and handled our very large group in such a way that each of us got individual attention.
The honesty she had, pushing people and challenging them, and the joy/dedication you brought to each person's stories.
Robin is the real deal. I've witnessed other facilitators, and she is the best I've ever experienced!
This workshop is for you if...
You’re searching for clarity on who you are and what you want your next chapter to look like
You’re dealing with an unexpected life event that requires you to share your story with others and are searching for the words to do it
You dislike your job and are searching for clarity into what you really want to do with your life
You’ve recently retired and unsure what your story is now that the story of your job or business no longer applies
You feel you have a worthwhile story to share but need help figuring how to frame and communicate it effectively
You dream of writing a book or speaking from the stage and want to spend five game-changing days honing your story idea
You’re searching for that drumbeat to get you out of bed in the morning and excited to dive into your purpose-driven day ahead
You’re comfortable with writing and excited to take your wordsmithing skills to the next level
Santa Fe, USA
Rising Circle Ranch
An upscale regenerative ranch featuring traditional Pueblo architecture and spanning nearly 2,600 acres of wildlife, hiking trails in the arroyo, with ancient petroglyphs, and awe-inspiring beauty. Close to historic Santa Fe, an artisan’s mecca.



Meet your MEA facilitators
In addition to the powerful sessions conducted by Robin, you will be guided through the core MEA Cultivating Purpose curriculum by our faculty members:
Darby Rose
Experience Facilitator
Darby Rose is a multidisciplinary artist, arts administrator, cook, actor and animal lover, currently living in Santa Fe, NM. Born into a family of travelers in Austin, TX, she’s lived more places than she can count — all over Texas, Boston, Jackson WY, Baltimore and Los Angeles, to name a few; and outside the US in Peru and Italy. After a long stint in Marfa, TX, the vast, mountainous horizons and monsoons of New Mexico captured her. This travelers life has built in Darby a deep curiosity and compassion for others, and a gratitude for the beautiful complexities of the human condition, with its myriad expressions of love, humor, struggle and strength.
It’s time to write the story you’ve been suppressing because you never believed you could live it
Whether your next-chapter reinvention has you dreaming of starting your own business, working for a meaningful cause, choosing a different field, finally giving into your passion, entering the job market or leaving it completely — or you’ve simply lost your mojo and you want to get it back — this workshop will help you uncover the story you need to live to make your dreams a reality.