Cultivating Purpose with guest faculty Jill Nykoliation
Who Am I Now?
Clarity and Freedom to Thrive
May 19 - May 24, 2025 in Baja, Mexico
Led by: Jill Nykoliation, Daniel Weinzveg
Financial aid is available. Apply Here.
Discover who you are now to launch your best chapter yet
After decades of moving at a million miles an hour – striving, building, compromising, accomplishing and bending to meet life’s demands – have you paused to reflect on who you truly are?
More specifically, WHO ARE YOU NOW?
You've taken on so many roles over the past decades, adopting habits, patterns, beliefs, and identities that may no longer serve you.
Research shows that midlife is an ideal time to pause, reflect, and transform.
What would it feel like to release outdated layers of identity and step fully into the person you are today, clear and confident in your path?
Begin the year with clarity and intention in this immersive workshop, blending social science, human insight, and reflective exercises to help you define and step purposefully into your next chapter.
In this workshop co-facilitated by globally renowned brand strategist and identity architect Jill Nykoliation, you will shed the outmoded layers of identity that are stopping you from fully embracing who you are now – so you can step purposefully into your next chapter and live your best life.
What you’ll gain
Through a combination of our MEA curriculum and Jill’s science-based experiential activities, you will:
By the end of your five days with Jill and our MEA faculty, you will feel clear, confident and liberated to step into 2025 for who you are now.
Meet your faculty
Jill Nykoliation
Human Insight Specialist
Award-Winning Business Leader | Brand Strategist | Personal Coach
Jill Nykoliation is an award-winning business leader with 30 years of experience shaping global brands, from Fortune 100 to entrepreneurial companies.
Jill is a master of human insight. As founder and former CEO of Juniper ParkTBWA, Jill guided the brand strategy for some of the world’s most powerful brands.
For over three decades, Jill has dedicated herself to understanding why we do what we do. Her fascination with human insight was the driving force behind her co-founding a creative agency eighteen years ago – and now drives her work as a Personal Coach.
Jill now applies her deep expertise as a Personal Coach, helping people unlock their true potential and navigate pivotal moments in their lives and careers.
Through her own executive experience and study, Jill understands the beauty, complexity and wonder involved in our life journeys.
Jill coaches executives one-on-one across the globe, and facilitates workshops for corporations, YPO and MEA Wisdom school, guiding leaders toward greater clarity, confidence, and impact.
This workshop is for you if...
You feel that the identities and habits you’ve built over the years no longer align with your current self.
You’re ready to deepen your understanding of yourself and step into this next stage with confidence.
You’re eager to release outdated patterns and embrace a more authentic version of yourself.
You’re seeking tools and strategies to help you design a fulfilling and meaningful next chapter.
You’re ready to step into your true self with intention and clarity.
You want to start the new year with a clear sense of purpose and direction.
Baja, Mexico
El Pescadero Resort
A stunning oceanfront property offering all of the amenities of a luxury hotel with beautiful beaches perfect for swimming or surfing. Located on the southern tip of the Baja Peninsula, just a short drive from Todo Santos, the “Pueblo Magico”.



Meet your MEA facilitators
In addition to the powerful sessions conducted by Jill, you will be guided through the core MEA curriculum by our faculty members:
Daniel Weinzveg
Experience Facilitator
Daniel holds a Master’s degree in Organizational Development, and is a certified breath coach and yoga instructor. For over 10 years, he has supported diverse individuals, teams and organizations to create positive changes – improving communication, collaboration, and overall performance.
His approach is highly collaborative, working closely with people to understand their unique needs and challenges, then designing a safe and supportive environment where individuals and groups can explore their strengths and limitations as they develop new skills and strategies for success.
With a multicultural background and a passion for personal growth, he drives positive change in diverse settings, utilizing a decade of expertise in facilitation.
It’s time to stop moving a million miles an hour and get clear on who you are now
Social science shows that midlife is a unique moment to pause, reflect, and transform. And what better time to let go of what’s no longer serving you and gain the clarity and inspiration you seek than at the start of a brand new year?