Cultivating Purpose with guest faculty Jill Nykoliation

Who Am I Now? 
Clarity and Freedom to Thrive

May 19 - May 24, 2025 in Baja, Mexico
Led by: Jill Nykoliation, Daniel Weinzveg

Financial aid is available. Apply Here.

Discover who you are now  to launch your best chapter yet

After decades of moving at a million miles an hour – striving, building, compromising, accomplishing and bending to meet life’s demands – have you paused to reflect on who you truly are?

More specifically, WHO ARE YOU NOW?

You've taken on so many roles over the past decades, adopting habits, patterns, beliefs, and identities that may no longer serve you.

Research shows that midlife is an ideal time to pause, reflect, and transform.

What would it feel like to release outdated layers of identity and step fully into the person you are today, clear and confident in your path?

Begin the year with clarity and intention in this immersive workshop, blending social science, human insight, and reflective exercises to help you define and step purposefully into your next chapter.

In this workshop co-facilitated by globally renowned brand strategist and identity architect Jill Nykoliation, you will shed the outmoded layers of identity that are stopping you from fully embracing who you are now – so you can step purposefully into your next chapter and live your best life.

What you’ll gain

Through a combination of our MEA curriculum and Jill’s science-based experiential activities, you will:

  • Explore and crystalize who you truly are now through research-backed exercises, guided reflection and self-discovery
  • Discover what the science says about happiness and meaning and how these things change as we get older
  • Identify and release outdated roles, beliefs, and behaviors with grace and gratitude
  • Clarify your vision for a purpose-driven life that delights and fulfills you
  • Gain tools and strategies for stepping into your evolving self with confidence
  • Build a deeper connection with yourself, rooted in clarity and self-awareness
  • Unlock the courage to take meaningful action toward your goals

By the end of your five days with Jill and our MEA faculty, you will feel clear, confident and liberated to step into 2025 for who you are now.

Meet your faculty

Jill Nykoliation

Human Insight Specialist

Award-Winning Business Leader | Brand Strategist | Personal Coach

Jill Nykoliation is an award-winning business leader with 30 years of experience shaping global brands, from Fortune 100 to entrepreneurial companies.

Jill is a master of human insight. As founder and former CEO of Juniper ParkTBWA, Jill guided the brand strategy for some of the world’s most powerful brands.

For over three decades, Jill has dedicated herself to understanding why we do what we do. Her fascination with human insight was the driving force behind her co-founding a creative agency eighteen years ago – and now drives her work as a Personal Coach.

Jill now applies her deep expertise as a Personal Coach, helping people unlock their true potential and navigate pivotal moments in their lives and careers.

Through her own executive experience and study, Jill understands the beauty, complexity and wonder involved in our life journeys.

Jill coaches executives one-on-one across the globe, and facilitates workshops for corporations, YPO and MEA Wisdom school, guiding leaders toward greater clarity, confidence, and impact.

This workshop is for you if...

You feel that the identities and habits you’ve built over the years no longer align with your current self.

You’re ready to deepen your understanding of yourself and step into this next stage with confidence.

You’re eager to release outdated patterns and embrace a more authentic version of yourself.

You’re seeking tools and strategies to help you design a fulfilling and meaningful next chapter.

You’re ready to step into your true self with intention and clarity.

You want to start the new year with a clear sense of purpose and direction.

Do this powerful work on our awe-inspiring beachside campus in Baja

Baja, Mexico

El Pescadero Resort

A stunning oceanfront property offering all of the amenities of a luxury hotel with beautiful beaches perfect for swimming or surfing. Located on the southern tip of the Baja Peninsula, just a short drive from Todo Santos, the “Pueblo Magico”.

  • Beach walks
  • Poolside lounging
  • Warm ocean waves
  • Fire pits
  • Magical sunsets

Meet your MEA facilitators

In addition to the powerful sessions conducted by Jill, you will be guided through the core MEA curriculum by our faculty members:

Daniel Weinzveg

Experience Facilitator

Daniel holds a Master’s degree in Organizational Development, and is a certified breath coach and yoga instructor. For over 10 years, he has supported diverse individuals, teams and organizations to create positive changes – improving communication, collaboration, and overall performance.

His approach is highly collaborative, working closely with people to understand their unique needs and challenges, then designing a safe and supportive environment where individuals and groups can explore their strengths and limitations as they develop new skills and strategies for success.

With a multicultural background and a passion for personal growth, he drives positive change in diverse settings, utilizing a decade of expertise in facilitation.

It’s time to stop moving a million miles an hour and get clear on who you are now

Social science shows that midlife is a unique moment to pause, reflect, and transform. And what better time to let go of what’s no longer serving you and gain the clarity and inspiration you seek than at the start of a brand new year?

Are you ready to embrace your authentic self and discover how amazing life can be when it’s aligned with who you are and what you really want?

People come for the workshops,
but they stay for the community

This is truly MEA’s “secret sauce” and something you can only experience in person: the powerful connections you will make, not only with your fellow participants and the incredible MEA faculty, but also the deeper sense of connection you will feel to your own inner self and the natural world around you.

Research into aging shows that your relationships play a HUGE role in your health and wellbeing later in life. At MEA, you will make deep and lasting connections and become part of a larger community that will make your life richer and more meaningful.

Many of our alumni cohorts have stayed in close touch for years after their workshop and we have a growing number of local alumni chapters all over the world. It’s a joy for us to see them continuing to offer each other community, friendship, and support as they create thriving midlives for themselves. So if you have been feeling at all disconnected or isolated on your journey, we would love to have you join us!

Have we mentioned the food?

The MEA experience is designed in part by Chip Conley, a world-renowned boutique hotelier, which means the food is amazing.

All of the ingredients are locally sourced, organic, and made from scratch in our kitchens by hand-picked chefs. The delicious breakfasts, lunches and dinners will leave you feeling nourished inside and out – not to mention the blended drinks made with fresh fruit and other top-shelf ingredients. 


Each retreat center has multiple kitchens that always have snacks and beverages available. At MEA, we believe that thriving is delicious!

Your Workshop Includes

  • 5 days and nights of lodging at our boutique luxury retreat center in Baja or Santa Fe with all of your meals, snacks, drinks and other amenities included
  • Daily sessions and experiential activities to help you connect with your inner self, envision your desired experience, and release what no longer serves you
  • Meditation covering a range of practices to soothe your nervous system and help you cultivate greater mindfulness and presence in the moment.
  • Movement to get the energy flowing and build your strength and agility as you chart your course forward to the life you want to live.
  • Incredible bonding experiences with the most amazing humans you’ll ever meet.
  • Three delicious, chef-prepared meals plus snacks throughout the day prepared from scratch with the freshest local ingredients.
  • Festive gatherings to cultivate connection and celebrate the joy and beauty of life.

Tuition starts at $4,000

Ready to start your journey?

Who Am I NOW? Clarity and Freedom to Thrive

May 19 - May 24, 2025 in Baja, Mexico
Led by: Jill Nykoliation, Daniel Weinzveg

Step into your next chapter with confidence and ease, knowing that every detail of your experience is being taken care of by our world-class faculty and hospitality team.

Starting at

$4,000 per person

Financial aid is available. Apply Here.

Still deciding or have questions?
Connect with our helpful team of Advisors

Our Advisors are all MEA alumni who can offer genuine insights into our programs. They’re passionate about helping you finding the right fit to make your next chapter the best one.

Daniel Booz

Dana Anton

Lucas Erie