True North: Live and Lead with Purpose, Courage, and Conviction

Most leadership programs teach you how to lead others. This one starts with teaching you how to lead yourself. Bill George’s approach isn’t about acquiring new skills or learning the latest management techniques – it’s about discovering who you are at your deepest level and building the courage to lead from that place.

You’ll leave with a Personal Leadership Development Plan grounded in your actual values and purpose, not someone else’s formula for success. This is the framework Bill used to transform Medtronic and has taught at Harvard for over a decade – proven at the highest levels of leadership.

No. Bill’s philosophy is that everyone is a leader – whether you’re leading a team at work, raising a family, organizing in your community, or simply trying to lead your own life with integrity. You don’t need a title, direct reports, or a corner office. What you need is the desire to make a meaningful difference and the willingness to do the deep work of self-discovery. The True North framework applies to anyone who wants to live and lead with purpose, courage, and conviction.

Your True North is your internal moral compass – built on your deepest beliefs, values, and the principles you lead by. It’s unique to you and represents who you are at your core. You’ll discover it through Bill’s proven four-part framework: exploring your life story and crucibles, developing self-awareness and finding your “sweet spot,” learning to lead others as a coach, and building the courage to navigate today’s challenges. This isn’t abstract theory – it’s practical work that results in crystal-clear understanding of who you are and what you stand for.

Everything is included: four days of immersive workshop sessions with Bill George and Chip Conley, your copy of True North and companion workbook, luxury accommodations at Rising Circle Ranch, chef-prepared gourmet meals featuring locally sourced ingredients, and all group experiences – all within an intimate learning environment of just 28 participants. The only additional costs are your travel to Santa Fe and any personal expenses.

Bill George doesn’t teach leadership theory – he lived it. As CEO of Medtronic, he proved that authentic, values-driven leadership works at the highest levels, growing the company’s market cap from $1.1 billion to $60 billion without compromising his principles.

Unlike leadership programs focused on competencies and skills, Bill’s framework starts with character and self-knowledge. He pioneered the authentic leadership movement that has become the gold standard for 21st-century leaders, shifting the focus from command-and-control to empowerment, from charisma to purpose, from IQ to emotional intelligence.

The workshop includes both large group sessions and small, confidential circles of 5-6 people. Bill’s teaching method – proven over decades at Harvard and in executive programs – relies on the transformative power of sharing your story in these intimate settings. Participants consistently report that small group work is the most valuable part of the experience. You’ll be invited to be open and authentic, but you’ll do so in a safe, confidential environment where everyone has committed to the same principles of openness, non-judgment, and trust.

Neither – and both. Bill’s focus is helping you discover who you are and what you stand for, not dictating what you should do with that knowledge. Some participants realize they need to make a change. Others discover they’re exactly where they need to be but want to lead differently. Many find their “sweet spot” – where their deepest motivations meet their greatest strengths – and make adjustments to get there. The goal isn’t to push you toward or away from anything. It’s to give you the clarity and courage to make the right decisions for yourself.