Reinvention: Write, Tell, and Live Your Greatest Story

Robin Fisher Roffer is one of the world’s top brand strategists. She has provided the rocket fuel that has launched and evolved dozens of media brands all over the world such as A&E, Animal Planet, CNN, Comedy Central, Discovery, FX, Hallmark Channel, History, Lifetime, MTV, and TNT.

As Founder and CEO of Big Fish Marketing, Inc., she leads an award-winning creative team adept at unearthing a brand’s essence and filter, its look, feel and tagline, market positioning, value proposition and key messaging to both consumers and the trade.

Sought after for leading edge ad sales strategy, Robin is the go-to person for television networks, technology companies and content creators ready to bring audiences to brands across multiple platforms. She uses her rare combination of talents to craft persuasive sales narratives and has produced Upfront presentations for AMC, BET, Bloomberg, Food Network, Fox Networks Group, HGTV, Scripps Networks and Univision. She inspires sales leaders to give press-worthy keynotes, and trains their teams to take the story on the road.

Robin has authored four books on storytelling and personal brand cultivation, including Make A Name For Yourself, The Fearless Fish Out of Water, and Your No-Fear Career. She is also a sought-after screenwriter and scriptwriter of executive keynotes at companies such as AIG, BET, Comcast, FOX Sports, Mattel, Microsoft, Warner Bros. Discovery, Weather Channel, and Walmart. She recently wrote the first-ever keynote given at Sphere in Las Vegas by Hewlett Packard Enterprise’s CEO Antonio Neri and guest speaker, NVIDIA’s Founder & CEO Jensen Huang. When she writes a keynote speech or campaign for one of her executive clients, their company sees a jump in their stock price.

Now Robin wants to help you make sure your stock goes up by transforming your life into your greatest story yet. She has taught her proven storytelling methodology to clients including CEOs for over three decades and knows that anyone can use it to make their stories compelling and unforgettable. Most importantly, your stock will go up within yourself because you’re going to know what your true calling is and feel excited and confident in going after it.

Derek Gehl is a serial entrepreneur, speaker, and author whose journey has been shaped by a passion for empowering entrepreneurs and transforming lives. After building one of the world’s first Internet marketing companies, the birth of his first son in 2008 sparked a pivotal realization: he wanted to create a life that balanced family, business, and personal fulfillment. This led him to sell his company and refocus on building businesses that supported his vision of being present for his children while pursuing his entrepreneurial passions.

As he entered his forties, his path evolved naturally toward helping people in midlife pursue their entrepreneurial dreams while simultaneously venturing into the health and longevity space, where from 2017 to 2024, he built numerous successful natural health supplement brands. Yet despite his success, Derek missed the direct human connection that had characterized his earlier work with entrepreneurs worldwide.

At 47, Derek and his wife of 20 years were planning their next chapter together as they prepared to launch their youngest of two sons when MEA unexpectedly entered their lives. Initially skeptical of the concept of a “midlife wisdom school” – having seen behind too many curtains in the personal development industry – his experience at MEA’s Navigating Transitions workshop transformed his perspective entirely. There, he discovered something authentically different: a community of intelligent, caring individuals, each charting their unique paths through midlife’s transitions.

That unexpected journey from skeptic to believer led Derek to join MEA as the CEO. Today, he leads MEA’s mission to reimagine midlife and build a vibrant global pro-aging community. His unique background in entrepreneurship, digital transformation, and wellness, combined with his personal understanding of midlife transition, positions him perfectly to help expand MEA’s impact while preserving the magic that makes it unique.