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What’s Trending? Smart, Intelligent, or Wise?

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Chip Conley
January 4, 2021
My friend Seth Godin introduced me to Ngram that tracks words used in books over the last 200 years. Here’s what a million authors and a billion readers think. He then wrote a blog post about what’s trending: smart, generous, or kind. Kindness wins.

I decided to do the same for smart, intelligent, or wise. Wisdom is still winning, but – maybe because of the tech revolution – smartness is trending. Being a geek, I did a Google search (a company where smartness is prized) on the difference between being smart and wise and found this interesting LinkedIn article.

Have a wise day! And, if you want to learn about three words that are trending in this era, you might watch this short video of me in one of the MEA libraries.

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