It’s Not For You.

January 8, 2020

It’s Not For You.

May 29, 2023

For the decade and a half that I was a struggling entrepreneur, rubbing two sticks together for heat, I’d find myself in San Francisco a couple of times a year. And I’d stay at the Phoenix. Not because it was free (Chip charged me the slightly-discounted starving-entrepreneur rate) but because (at least at the beginning) Chip needed the business and I needed a cheap place to stay.

The thing is, I never liked it very much. It was too noisy. There were buses in the parking lot (!) and rock stars in the pool. And I never got a massage, hmmmm.

Anyway, it took me a little while to realize the lesson, but once I learned it, I had it forever. It’s not for you. The magic of Chip’s hotel mini-chain is that it wasn’t a chain. That each hotel was specific. Specific and indispensable. The one and only. The one worth seeking out.

Once the Hotel Rex opened, I got a better night’s sleep. Because that one was for me.

Having the confidence to be specific is a huge leap, and in a world of the smallest viable audience, an essential one.

This is the 4th post in our week-long series of Chip Conley and Seth Godin sharing lessons on how to harvest and cultivate wisdom. Here are the 1st, 2nd and 3rd posts from the series.

Go deeper with a workshop, in person or online.

No items found.

Still Coming Out: Our Evolving Identity as Older LGBTQ+ People

June 17, 2024
 to 
June 22, 2024
Santa Fe, USA

Blue Zones: Optimizing Your Longevity

Jun 17, 2024
 to 
Jun 22, 2024
Baja, Mexico
Jun 17, 2024
 to 
Jun 22, 2024
Baja, Mexico

Blue Zones: Optimizing Your Longevity

June 17, 2024
 to 
June 22, 2024
Baja, Mexico
Jun 17, 2024
 to 
Jun 22, 2024
Baja, Mexico

A Lifetime of Women’s Wellness: Thriving through Transitions with Dr. Suzanne Gilberg-Lenz

June 24, 2024
 to 
June 29, 2024
Santa Fe, USA