Midlife Crisis Needs a Rebrand.
I love this TEDx UCLA talk from brand strategist Pash Pashkow, who humorously helps us see that a company rebrand isn’t all that different from the rebrand we might want to experience in midlife. He reminds us that many companies come out stronger on the other side of a rebrand based upon asking the following three questions:
- Who are we, and what do we stand for?
- What is it that makes us unique?
- Who should we be talking to, and what do we want to say?
Aren’t these the same kinds of questions we might ask ourselves when we hit the inevitable dips in the middle of our lives? This is what MEA is all about: helping mid-lifers change their identity and maybe even their personal brand, especially when it’s clear that what got us here won’t necessarily get us where we want to go next. Hope you enjoy the ten-minute video. And, as an extra bonus, here’s a just-off-the-presses release of our own Barbara Waxman (MEA Mastery Faculty member) and her TEDx talk on “The Myth of the Midlife Crisis.”
